Job descriptions often get a bad rap for being boring, generic, and overly formal. Yet, they serve as the front door to your organization for job seekers. If your job description is not engaging or clear, you might push away talented individuals before they even apply.
Creating a compelling job description is not just a writing exercise. It is a strategic tool to attract top talent, communicate your company’s values, and stand out in competitive industries.
What Are Creative Job Descriptions?
A creative job description goes beyond listing duties and qualifications. It incorporates engaging language, highlights a company’s culture, and uses storytelling to paint a picture of the opportunity. Creative job descriptions aim to grab attention, resonate with the right candidates, and entice them to see themselves thriving in the role.
Example:
Compare a typical job description with a creative one:
- Typical: “We’re looking for an experienced project manager to oversee client operations.”
- Creative: “Are you a master of timelines and to-do lists, with a passion for turning chaos into harmony? Join our team as a project manager and help us deliver unforgettable client experiences.”
See the difference? The second example is more personal, exciting and creates an emotional connection.
Why Are Creative Job Descriptions Important?
Creative job descriptions are not just about showing off your organization’s quirkiness or charm. They serve several important purposes:
Attracting Top Talent
Exceptional candidates want to work for innovative and inspiring companies. A generic job description will not convey your unique value as an employer. By showcasing your company’s personality, you are more likely to attract like-minded individuals who align with your vision.
Improving Job Post Visibility
Creative wording can help your job postings stand out in a sea of sameness. With so many open roles competing for attention on platforms like LinkedIn or Indeed, creativity can be the deciding factor that draws applicants to your listing.
Reflecting Company Culture
Your job description is often the first impression your company makes on potential employees. Introducing humor, tone, or specific values can give candidates a glimpse into your workplace environment and attract those who appreciate your culture.
Filtering the Right Candidates
Creative job descriptions can also serve as a natural filter for finding candidates who “get” your company. For example, if humor is part of your culture, a witty job listing will attract candidates who resonate with that vibe.
Key Elements of Creative Job Descriptions
To write a job description that pops, you need to go beyond the traditional template. Here are the core elements of a compelling and creative job listing:
An Engaging Job Title
The job title is the hook that pulls candidates in. Keep it clear but sprinkle in creativity to make it exciting. For example:
- Instead of Sales Manager, try Revenue Wizard or Customer Success Champion.
- Instead of Social Media Specialist, opt for Digital Storyteller or Social Media Sorcerer.
Understand Your Audience
Are you targeting Gen Z workers who value work-life balance? Experienced execs looking for a new challenge? Know your audience so you can tailor your tone accordingly.
A Captivating Introduction
Start your job description with a short, engaging paragraph that pulls readers in. Speak directly to the candidate and show enthusiasm for the role.
Example opening line:
“We’re not just hiring a software developer; we’re looking for someone who dreams in code and thrives on solving complex problems.”
The “Why” Behind the Role
Explain why the role exists and how it contributes to the company’s mission. This helps candidates understand the impact they will have.
Example:
“You won’t just be crunching numbers – you’ll be helping us redefine financial forecasting in a way that supports communities worldwide.”
Responsibilities as a Story
Instead of listing responsibilities in a dry, bullet-point format, frame them within the larger story of the role.
Example:
“You’ll spearhead campaigns to engage our growing audience, working side by side with creatives who share your passion for storytelling.”
Highlight Collaboration
Teamwork is vital in any job. Mention how this role works alongside others and supports shared goals. For instance, “Partner closely with our innovative design team to create client-winning campaigns.”
Personality in Requirements
Yes, job descriptions have requirements and qualifications, but you can present them in a more inviting way. Use conversational language to describe what you are looking for.
Example:
“We’re looking for someone with 3+ years of marketing experience who knows their way around Google Analytics – and can explain it to their non-techy coworker.”
Showcase Perks with a Twist
Everyone lists perks like healthcare and vacation time. Make these sections more fun and memorable by adding humor or personality:
Example:
- “Free snacks? Our pantry is stocked with the best. Warning: You will get hooked on our chocolate chip cookies.”
- “Think you have seen good office coffee? Wait ‘til you try ours – brewed fresh and always Instagram-worthy.”
A Call to Action
Do not just end with “Apply today.” Guide candidates on what to do next, and make it sound exciting.
Example:
“Think you’re the one for the job? Click ‘Apply’ and tell us why you’d love to join our team. We can’t wait to hear from you!”
Tips for Writing Creative Job Descriptions
Feeling inspired? Use these actionable tips to craft your own standout job descriptions:
Tip #1: Think Like a Marketer
Treat the job description as if it is an ad for your company. Who is your ideal audience, and what messaging will resonate with them? Think about your tone of voice – should it be fun, aspirational, or cutting-edge?
Tip #2: Get Input from Team Members
Collaborate with the team that the candidate will be joining. Their insights can help you describe the role accurately and add personality that mirrors their team dynamic.
Tip #3: Use Actionable Language
Instead of just listing tasks and responsibilities, focus on the action. Phrases like “you’ll lead,” “you’ll create,” or “you’ll collaborate” add vitality to the description.
Tip #4: Avoid Buzzwords and Jargon
Do not overuse terms like “synergies” or “outside-the-box thinker.” Opt for plain language that feels approachable to every candidate.
Tip #5: Highlight What Makes You Different
Are you known for a great work-life balance? Do you offer unique team-building activities? Showcase what sets your company apart to make an emotional connection with candidates.
Wrap-Up and the Value of Creativity in Recruitment
Creative job descriptions are not just fun to write – they are pivotal in building a strong employer brand, attracting the right talent, and showcasing your company’s culture. By taking the time to craft descriptions that stand out, you will not only fill roles faster but also inspire loyalty and excitement from day one.